Brand

Salt EB’s brand values stem from the four cornerstones of our company, namely:

• The easy access our Trustees have to our CEO
• Our track record, dating back to 1953
• Salt EB’s up to date systems and processes, and
• Our drive towards a member-centric company.

These features translate into brand values of OPEN, POSITIVE, FRESH and RESPONSIVE.

Our strapline of “Going the Extra Smile” perhaps best describes what we are striving to achieve as a company – our vision is simply to make our Members and Trustees smile after engaging with Salt EB.

Do we always get it right?
Truthfully, no. But we are putting a lot of effort into living our brand values and achieving our vision.